Animal husbandry offers rural youth a promising and sustainable livelihood opportunity, especially when supported by effective dairy product marketing. A village-level model inspired by successful cooperatives such as AMUL and Mother Dairy can help ensure that milk production, processing, and distribution remain local. This approach reduces logistics costs, enhances product freshness, and builds consumer trust within the community.
To strengthen this ecosystem, the organization encourages farmers in its operational area to adopt cooperative structures that guarantee stable and predictable income. As a starting initiative, each participating farmer will receive two calves, whose growth and health will be professionally monitored over a two-year period. This not only boosts household-level livestock assets but also builds a foundation for long-term dairy productivity.
With a clear vision for expansion, the organization aims to secure at least 20% of West Bengal’s total milk production by 2026. A centralized processing facility in Narayangarh will serve as the core hub for handling, quality control, and distribution. Further, an ambitious plan is in place to scale up from the current 10 dairy farms to 1,000 by 2028, positioning the initiative as a major contributor to the state’s dairy sector and rural economic development.